Statistics show that the number of social media users worldwide was 3.4billion in 2019, and the figure is expected to continue rising. A large number of consumers on social media made social networks effective digital marketing channels for both startups and established firms. With content being a significant factor in digital marketing, here are some strategies you can use to promote your content on social media and achieve a wider reach.
1. Post Frequently
Numerous updates go out every minute, and it can be hard for your target audience to see your posts if you only post once daily. To promote your content and achieve more impressions, you need to post regularly. While bots sound like a good idea for sending multiple posts a day, they can be spammy and unnatural, which will harm your campaign. Ask questions to engage your followers and vary the images, texts, and headlines of your posts when promoting your content, so it doesn’t sound all the same. For better results, develop a schedule for sharing your content and study your networks to find out the appropriate time when most users are active.
2. Utilize Paid Social
If you are looking for a better way to get your message to the right people on social media, consider investing in paid social. Networks like Facebook, Google my Business, Twitter, YouTube, LinkedIn and Instagram have the largest number of users and also offer paid social media ads targeted to specific demographics that you get to choose. To maximize your investment, identify a social media platform that has the most potential for success, and then pay for the ads so that your content is shown to your target audience. To get value for your money, ensure to use high-quality images, simple texts, and don’t forget to include a call to action (CTA).
3. Create Brand Ambassadors
Your connections can be your brand ambassadors and help you promote your content in their social circles. These can be your friends and even customers. If your company has an employee advocacy program, you can leverage it to promote your content online. Get the employees in your company to share your content on their social networks and build credibility and trust since they have an in-depth understanding of your brand. With advocates promoting your content, you can use tools like Social Reacher to monitor the success of your social media campaigns and offer rewards to those with impressive results.
4. Work with Influencers and Experts in Your Industry
Collaborating with other industry experts can be very useful in pushing your content on social media. Identify and work with individuals who have made a mark in their fields but are not direct competitors. By building meaningful relationships, you can team up and be part of each other’s marketing strategies. For example, bloggers with high traffic can feature your posts on their blogs or link back to them to boost your online visibility. Working with influencers will help expand your reach and give your content more traffic.
Quality, unique and interesting content is vital, but it won’t give you the desired results if your target audience can’t access it. With the above tips, you can improve your reach, get more traffic, and boost your brand’s marketing success. If you want assistance in creating social media content that’ll skyrocket likes and shares, connect with a talented writer. He’ll help you to fire up your followers and push your social marketing game to the next level.