If you want to stay competitive, you must have a business website and a social media presence. The problem most entrepreneurs face involves the frequency of engagement on the various online platforms. How often should you post content to maintain a fruitful relationship with your audience?
Since you’ll be posting on diverse platforms, the frequency depends on the particular one in consideration. Let’s analyze 6 of the most popular sites:
1. Business Website
A regularly updated blog is one of the most effective ways of attracting new subscribers. High-quality, SEO-optimized content will convert for years after posting. So how often should you post content on your business blog?
Most websites have a one-post-per-week schedule, especially if it’s still new. Once the site starts gaining traction, you may post twice a week. Remember, quality trumps quantity. It’s okay to post once every two weeks, especially if you’re crafting thoroughly researched, long-form content.
A weekly posting schedule is ideal if you run a YouTube channel. It might take more time and resources to prepare video content compared to blog posts. These videos range from standard vlogs to professionally edited ones with the latest graphics.
For the latter, you need a bigger budget and team, which might take more time to put together. Whichever schedule you pick, you must remain consistent. Ensure you inform your subscribers so they know when to anticipate your uploads.
Unlike other social media platforms, Instagram is entirely visual. You don’t necessarily need to write text but post high-quality images and short videos. Its mobile-first policy also allows you to reach a wider audience, even when they’re on the move.
Because your followers can digest these visuals fast, you can post at a higher frequency. This schedule could range from one to three times a day. Linking your Instagram account to Facebook allows you to reach a wider audience with a few clicks.
With over two billion monthly users, you can’t afford to ignore Facebook. Although this number is attractive for content marketers, the huge number of business advertisers also increases competition.
The social media giant made things harder by limiting the number of fans who view your posts without paid promotion. Given these challenges, how often should you post content on Facebook? Most social media experts agree on a minimum of three times a week and a maximum of twice a day.
New features such as Stories also help you reach more fans. For the best time to post, check Facebook Insights for when most of your audience is online.
Twitter has the highest posting frequency of social media platforms. Due to the short shelf life of tweets, it’s not uncommon for some brands to post tens of times daily. By spreading them across the day, you increase the chances of engagement with your followers.
You’ll rarely run the risk of oversharing on Twitter, so post any time you have valuable information to disseminate. The maximum number of tweets should be in the 30 to 50 range.
LinkedIn stands out from the other platforms due to its focus on professional networking. How often should you post content to your peers to keep them engaged?
Twenty posts per month is a reasonable schedule, meaning at least once every weekday. The network has a higher audience reach than other social networks. You’re also encouraged to reshare a post at least once every two days.
How often should you post content on each platform? You can post on social media as often as you can. However, posting quality content is the key to social media success. While studies show Facebook post every hour while Twitter account posting every 15 minutes, it doesn’t mean you should as well go with their pace. You should only post content on social media to meet the demands of your audience.