Getting your business online is no longer as hard as it used to be. With almost all companies having a web presence, your biggest challenge is how to stand out in a crowded field. A successful promotional strategy entails avoiding some of the most common content marketing mistakes. What follows are five content marketing mistakes that you should avoid before your promotional ship sinks.
1.Pursuing an Incoherent Strategy
Your business might have a good objective but fail to take proper action towards its realization. You might also post a lot of content without having a clear understanding of what you want to achieve. Planning is an integral part of successful content promotion strategies. You must also know who your audience is so that you can create content specifically for that niche.
2. Failing to Conduct Proper Research
Your buyer persona should be as detailed as possible. You can gain more insights about your audience by conducting customer and web surveys. Some marketers include in-person, and phone interviews that add to the information gleaned from email surveys.
Keyword research is an essential aspect of SEO. Other than established platforms such as Google and premium services such as SEMrush, there are many goldmines you can use. They include Reddit and other niche forums, Amazon reviews, and social media pages. These sources are useful primarily for identifying natural-sounding, long-tail keywords.
3. Sticking to One Type of Content
All online marketers know that well-crafted content has an impressive ROI. However, focusing on one type of content limits your efforts to increase brand awareness. Other than standard blog posts, you can explore infographics, listicles, how-to guides, case studies, whitepapers, social media posts, and brochures. These types of content are guaranteed to increase engagement, which ultimately leads to better conversions.
4. Failing to Update Your Content
It’s one of the worst content marketing mistakes you can ever make. Keeping your content evergreen is vital if you want to stay ahead of the pack. This strategy involves updating blog posts as new information arises. Search engines are more likely to improve your ranking if you show commitment to creating relevant content. Your audience will also reward you with more conversions.
A successful promotional strategy also prioritizes quality over quantity. A website with ten thoroughly researched, detailed, and useful articles is more valuable than one with 100 shallow pieces of content.
5. Not Adding CTAs
It’s one of those content marketing mistakes that end up costing you in terms of lost sales. You’re losing out if your customers like your promotional strategy but can’t take any further action. That means you’re probably sending conversions to other sellers. The solution is to have call-to-action buttons at strategic parts of your web copy.
CTAs include prompts to download free eBooks, read more articles, subscribe to newsletters, and buy your products. This strategy ultimately increases sales without turning off customers by being too salesy.
Content marketing is one of the cost-effective strategies to boost your online presence, push your business to the next level and increases the odds of becoming a credible brand. If you want to reap the benefits of this strategy, you need to create content that’s interesting, informative and shareable.